Cadbury® Fundraiser offers a range of leading Cadbury® confectionery products to fundraising committees to assist in achieving fundraising objectives.
Our products are targeted at fundraising committees who coordinate fundraising drives. Parents and members play an important role in selling product to friends, family or colleagues to raise funds for charity donations or for items to benefit children.
Be treatwise with Cadbury® Fundraiser
We encourage all consumers, both adults and children, to Be treatwise.
Confectionery is a treat designed to be enjoyed occasionally as part of a balanced diet and active lifestyle.
Be treatwise is a world-wide industry initiative to help educate consumers about the role of treats in the diet and to make informed choices when purchasing and consuming confectionery.
Through the power of our brands we hope to reach millions of people each day with our responsible consumption message to Be treatwise.
The role of treats in the diet
It has long been recognised that balanced diets and active lifestyles are important for health and well being.
As part of a balanced diet, both children and adults can enjoy treats – such as lollies or chocolate – now and then. Occasional treats can add enjoyment and pleasure, as well as variety, to a balanced diet.
Be treatwise
The Be treatwise logo on the front of our packs is a visual reminder that confectionery is a treat to be enjoyed as part of a balanced diet and active lifestyle. The Be treatwise logo encourages people to 'Get to know your %DIs’ and look at the nutrition information panel on the back of our packs.
Our nutrition information panels are clear and easy to read and give information on serving size and percentage Daily Intakes as well as nutrition information. We also put a link to the Be treatwise website on our labels so that people can learn more about what we are doing.
Be treatwise: get to know your percentage daily intakes (%DIs)
Our nutrition information includes information on kilojoules, protein, fat, saturated fat, carbohydrates, sugars and sodium. We label how much of each nutrient there is in a serving as well as in 100 grams, and what percentage of each nutrient a serving contributes to the Daily Intakes.
Daily Intakes are guideline daily amounts of nutrients that are appropriate for an average adult in Australia and New Zealand. Daily Intakes are based on an average adult diet of 8700 kilojoules a day – individual Daily Intakes may be higher or lower depending on energy needs.
Be treatwise and percentage Daily Intake information helps people get to know and understand our products better. By including nutrition and Daily Intake information for each serving, we are helping people to make their own decisions about what foods they can include as part of a balanced diet and to better understand how confectionery can be enjoyed as occasional treats.
To learn more click here to visit the Be treatwise website
To learn more about Daily Intakes, click here to visit the Daily Intake guide website